Instagram Tests New Algorithm Controls, AI Stickers, and Creator Awards in Reels-First Shift

Instagram is rolling out a new wave of experiments designed to redefine how users interact with content. The app is testing algorithm control features that let users customize what videos they see, introducing AI stickers that generate from user prompts, and launching new creator awards — including the prestigious “Ring” award to recognize top creators.

These updates mark a significant move toward a Reels-first experience, where short-form video takes center stage

Instagram’s Algorithm Control Features Give Users More Power

Instagram is finally giving users a say in how their feed works. With the new algorithm control features, users can personalize video recommendations, choose which topics interest them most, and even reduce unwanted categories.

This feature puts control back in the hands of users, offering a more transparent and tailored feed experience — something creators and audiences have long requested.

AI Stickers: Instagram’s Next Step in Creative Storytelling

Instagram is also testing AI stickers, which can generate visuals instantly based on text input. For example, typing “golden sunset over the ocean” could produce a dynamic sticker ready to drop into your Reels, Stories, or messages.

This experiment builds on the platform’s growing use of generative AI tools, helping users create and share more expressive, personalized content effortlessly.
A Reels-First Experience: Instagram Doubles Down on Short-Form Video

In select regions, Instagram is testing a Reels-first interface, emphasizing short-form video discovery. This shift aligns with changing content trends and growing user demand for quick, entertaining videos.

For creators, this means increased visibility for Reels content and new ways to connect with audiences through immersive, bite-sized storytelling.

Introducing the “Ring” Award: Honoring Instagram’s Top Creators

To celebrate creativity and cultural impact, Instagram is unveiling a new creator award program, headlined by the “Ring” award.

The Ring award will recognize the platform’s most influential and innovative creators — those who drive engagement, inspire trends, and push creative boundaries within the community
What This Means for Instagram’s Future

Together, these updates signal a powerful transformation:

• Algorithm control features empower users to shape their experience.
• AI stickers enhance creative expression.
• Reels-first design reinforces short-form storytelling.
• Creator awards like the Ring award spotlight the talent behind it all.

Instagram is evolving into a more personalized, AI-driven, and creator-focused platform, reflecting how social media continues to merge human creativity with machine intelligence.